To help you understand the value and importance of video, we put together reasons you need a brand video for your business.
Why do you need a video to promote your brand? Because social trends are constantly changing and evolving, marketing for your business can be challenging, and at times, daunting. One big shift that doesn’t seem to be going anywhere anytime soon is the power of video. You need videos for your business not only to help elevate your brand, but to stay relevant within your niche. If you’re not investing in video for your business, then you’re behind the times!
Based on a recent study from Tribe, “people are now spending 80% of their time online watching videos, and a huge 87% of influencers and online marketers are currently creating videos as their primary form of content.” Think about it in your personal life. How often are we scrolling through TikTok or Instagram Reels? Have a look at your personal feed. You’ll notice that video content will most likely have more hits than photos. More engagement?! A great reason to have video for your business.
It’s also a way to tell your brand’s story without long text. Let’s face it, not many people will spend their time to read a long post. With video for your business, you can tell your brand’s story in a quick and creative way, while highlighting what it is you actually do and what it is you can provide for potential clients.
When using video to promote your brand or business, you already have that creative edge because you’re thinking outside of the box. You’re putting out scroll stopping content that demands attention. Video for your brand allows you to stand out from the crowd. By showcasing your skills through video, you make it more enjoyable to learn about your business.
Video for your business is essential because it allows us to get creative and make something that is unique to you! Whether you’re a larger business or an entrepreneur, video is so diverse and can be used in many ways to promote all the things you do. For example, you’re a photographer hosting a workshop, but you want to promote it in a way that people fully understand what the workshop is about. Video can hit all the marks and do this because you can pack more in and keep people engaged.
By letting people see who you are and putting a face behind the name, you’re welcoming your audience into your world. People relate more to a person than a product. And when someone can relate with you and identify with you, they’re more willing to trust you and what you’re promoting.
Want to know what we can offer for your business? Have a look at our business page – your go-to guide on what we provide and how we can help elevate your brand through video marketing. Like what you see and want to not just be clients, but friends as well? Go ahead and get in touch! We’d love to connect and help make your dreams a reality for your business!